The future of beauty belongs to those who think beyond their own walls. Across the industry, leading companies are reimagining how innovation happens, and they are looking outward to find it.

The beauty industry is entering a new era, one defined by technology that understands the user. Recent market research highlights strong, sustained growth in beauty devices, driven by the global shift toward smart, connected, and sensor-enabled tools.

Innovation drives progress in beauty, but protecting that innovation is what sustains it. At Spur Concepts, patents are not an afterthought; they are part of the creative process itself. As Vogue Business recently noted, patents have become “the beauty industry’s secret weapon,” helping brands protect their ideas while building credibility and long-term value.